MASTERMINDING THE NEXT 10 YEARS OF GROWTH
As our 10th anniversary approaches, we reach a pivotal moment in the Alexa story. Great opportunities lie ahead.
The statistics demonstrate our success since day one. But for us, standing still is not an option: we welcome and embrace change.
After 10 years we now have the opportunity to re-engineer our tenant mix and build for an even brighter future. A future where the Center maintains its position as Berlin’s No. 1 shopping destination. Where the sales and footfall graphs continue ever upward.
By any standards, our location remains outstanding. Developments in Alexanderplatz – including the Alexa Tower, with several hundred apartments, and the Hines Building – will consolidate that position. More residents. More commuters. More tourists.
With each new development, the status of Alexanderplatz rises - and Berlin’s most popular destination will draw yet more shoppers to our door.
Inside the Center, plans are already in place to extend the gastronomy area, while redesigned Retail Clusters will further optimise customer flow. The arrival of exciting, new, retail brands can only strengthen our magnetic appeal and enhance our reputation.
Taken as a whole, we confidently look forward to a second decade which will be even more successful than the first – for all our retail partners.