BERLIN’S No. 1 RETAIL STAGE
Live concerts, celebrity appearances, customer events and spectacular fashion shows all come together at Alexa. With a guest list that just keeps growing.
Was it by chance that 50 Cent and Leona Lewis appeared on our stage? Pure luck that Rihanna, Ozzy Osbourne and David Beckham chose Alexa as their event location?
No. It was reputation.
Alexa is now firmly established as “The Center of Stars” in the minds of customers, tourists and international booking agencies.
David Beckham at a product signing event at H&M. Of all the Berlin locations available, he chose Alexa.
EVENTS, CELEBRITIES & GREAT TENANT RELATIONSHIPS
The man who goes the extra mile for his stars & stores
Center Manager, Oliver Hanna, stands far above his competitors when it comes attracting big name stars and organising great Center events.
Ever since the Backstreet Boys performed in 2007, Alexa has become established with the entertainment industry, booking agencies and the public as the venue of choice for a fabulous occasion.
When celebrities often attract fans in their thousands to Alexa, it’s vital that event staging and security are faultless. That’s no easy feat. But with its reputation now firmly in place, the Center’s reputation is set to rise yet further.
For the future, yet more international mega-stars are set to join the celebrity roll call. We’d love to tell you who...but for the moment, our lips are sealed. Watch this space!