7 MILLION TOURIST SHOPPERS EACH YEAR
GROWTH SET TO CONTINUE
Berlin. Germany’s most powerful tourist magnet, amongst the three most popular destinations in Europe.
Alexanderplatz. The capital’s most visited destination: a rival to the Champs Elysees, Piccadilly Circus and Times Square. The world-famous TV Tower, museums, galleries, bars and leisure are all on the doorstep.
Our enviable location gives the Centre exceptionally high visibility to tourists. And with tourism up 30% in the past 3 years - and projected to rise - tenants will continue to reap the benefit of strong, year-round, footfall.
2006 – 15
Berlin Tourism Doubled
Tourist Shoppers aged 16 – 35
HEY, BIG SPENDER!
Tourist shoppers are happy shoppers – and they like to spend. Top of the list when it comes to buying are Americans, who spend an average of €80 per visit. That’s about €10 more than the tourist average.
Next on the “Big Spender” list come the Chinese. And the good news is that the numbers of Chinese visitors to Berlin continues to grow steadily.
In most malls sales drop during the summer months. Not at Alexa, where 50% of August fashion sales are to tourists.
Alexa tenants are only too aware of the contribution that visitor sales make to turnover. So English and many other languages are routinely spoken by store personnel.