EUROPE’S CAPITAL OF COOL*
Just a generation ago, Berlin was a divided city: grey, joyless and under the iron grip of communism.
Now the German capital is one of the hippest cities on the planet. With a young, affluent and growing population it’s without question the nation’s pulsating focus for fashion, entertainment and excitement.
Europe’s Fastest Growing City
Capital of Europe’s Biggest National Economy
Major International Tourist Destination
THE PERFECT LOCATION FOR A MALL
Dense, Large Catchment, Transport Links & Tourism. The ingredients for success.
It’s impossible to understand the Alexa success story without understanding what makes this location so different. Every retailer knows that location is the key to profitability. It’s not something money can buy. You’ve got it. Or you haven’t.
Zone 1: 48%*
Zone 2: 15%*
Zone 3: 19%*
* % = proportion of total Alexa shoppers from zone. 18% shoppers from outside defined catchment.
ALEXANDERPLATZ. BERLIN’S BUSIEST DESTINATION
Stunning Transport Links on the Doorstep.
Tens of thousands of people live within easy walking distance of Alexa. It’s their local High Street.
On top of that, Alexanderplatz is the busiest transport interchange in Berlin. So shoppers using public transport are spoilt for choice - with bus, rail, tram or subway stops all just a few steps from the main entrance.
And remarkably for an inner city mall, there is generous on-site parking.
Stops per hour